雅思考试大作文范文：广告能促进商品的质量吗

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　　Topic:Some people prefer to spend their lives doing the same things and avoding change. Others, however, think that change is always a good thing.Discuss both these view and give your own opinion.
　　Over the last half century the pace of change in the life of human beings has increased beyond our wildest expectations. This has been driven by technological and scientific breackthroughs that are changing the whole way we view the world on almost daily basis. This means that change is not always a personal option, but an inescapable fact of life, and we need to constantly adapt to keep pace to it.
　　Those people who believe they have achieved some security by doing the same, familiar things are living in denial. Even when people believe they are resisting change themselves, they cannot stop the world around them from changing. Sooner or later they will find that the familiar jobs no longer exist, or that the 'safe' patterns of of behavior are no longer appropriate.
　　However, reaching the conclusion that change is evitable is not the same as assuming that change is always for the better. Unfortunately, it is not always the case that new things are prompted because they habe good impacts for the majority of people. A lot of innovations are made with the aim of making money for a few. This is because it is the rich and powerful peple in our society who are able to impose changes (such as in working conditions or property developments) that are in their interests.
　　In conclusion, I would say that change can be stinulating and ebergizing for individuals when they pursue it themselves, but that all change, including which is imposed on people, does not necessarily have good outcomes.

Although a slight mention of the past pastoral life arouses a nostalgia and reminiscent beauty, which is unexceptionally characterized by isolation and somewhat disconsolation, various and frequent communications in business, education, scientific research, and even the daily life are flooding the existent values, ideas, and ideals. Inevitably, this social phenomenon provokes a storm of commendation and criticism as well.
Frequent communications in various fields among cultures and people undoubtedly benefit individuals’7a64e59b9ee7ad94331 life. Almost every citizen becomes the beneficiary of the communications. People around the world today are able to enjoy otherwise unavailable products and services. For instance, it is due to the international communication in business that people in China can such high quality products as Mercedes Benz from Germany, Titoni watch from Switzerland, and IBM computers. All these cases demonstrate one thing: communications contribute human beings.
Not only are diverse array of communications in the international spectrum positive to individuals, they also have been exerting significant favorable influences on family life. It was virtually incredible to imagine an international family five decades ago, but today on account of the rapid development of communications and transportations, religion and racial discriminations have almost entirely “gone with the wind”. It is no longer an “abnormal” thing that a Chinese husband with a Japanese wife. Such international family, as scientific research warrants, is a welcome development in terms of both biological and political elements.
In fact, the advantages of communications are also shaping and reflecting the general human civilization development. If God, as Bible says, created different languages among men, then men all over the world today are able to work together, pray together, and struggle for freedom together. The communications are actually a process of globalization. This is the trend of sustainable development. With communications, people become brothers and sisters rather than enemies. With communications, there will be peace rather than war. With communications, the mundane mortals will eventually retrieve the paradise that our forefathers lost and get renascence.
Admittedly, the communications might have some negative influences. But the advantages far outweigh the disadvantages. Therefore, the communications should be advocated and encouraged with the utmost enthusiasm.

Advertisements, as an unavoidablecomponent of daily lives, are widely acceptedreluctantly by an increasing number of people. Some consumers believe that advertising onlypromotes the sales of products but not the quality, however, I personally disagree with thisviewpoint.
Advertisements, such as television commercials and flyers are well defined advertisingmethods to the public. Undoubtedly, the main purpose is to pursue the increased sales ofgoods in order to achieve financial profit. For example, KFC is advertising that it cooks the bestchicken in the world to persuade more people to buy its fast food and Toyota has also doubledits sale of cars by increasing the investment in advertising through various types of media. Bothof these examples seem to demonstrate that advertising only improves the quantity of salesto drive up economical benefits.
Nevertheless, when one genuinely looks into the contents of these advertisements, theirproducts are essentially improving in terms of performance and quality. Using these twoexamples again for instance, the taste of KFC chicken is from good to irresistible andmeanwhile, GPS, ABS brakes , airbag safety systems and even key-less start ignition, are alltypes of new inventions that have been adapted by Toyota to deliver a safer and morecomfortable car.
In order to show their attractions in advertisements, they are required to provide betterquality and service as advertisements are considered as a promise that sellers have made tothe public. To be a responsible and moral corporation, they have to fulfill what they promisedin advertising.
To sum up, advertising not only increases sales, but more importantly, as a moralcommitment from the seller, it improves the performance and quality as well.