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If you're a Cubs fan like myself than you (hopefully) accepted the fact that all the Tommy John surgeries in the world (not a reference to how many he could have, but actually did have) would not bring Kerry Wood's arm back to what we all hoped it would be. I don't even say "what it was" because it wasn't healthy long enough for us to see what it was. We collectively had this belief until about 2005 that just one more trip into the operating room would bring back the pitcher we saw in 1998 striking out 20 Astros. But now we've largely given that up. It's just easier and, frankly, more realistic.
But the corporate advertising world still seems to be stuck in the "It'll all work out" phase familiar to Cubs fans, survivors huddled in the basement after nuclear wars and people who think J.J. Abrams has a plan for "Lost." Advertisers still see a situation wherein a company or retailer faces the challenge of gaining market share or stemming sales declines and think that celebrities are the answer. Macy's picked Donald Trump and Martha Stewart, meaning they can cash in both their "place" and "show" tickets "The Apprentice" window. Ben McConnell dissects this effort nicely. HP has tapped rocker Gwen Stefani for a new campaign, since she had that big hit "Color Cartridge #22" and so is known as a printing industry guru. And don't get me started on The Gap, which launches celebrity-driven campaigns with the same regularity Sisyphus pushes the boulder of the hill, and with about the same effect.
Wouldn't it be better for companies to spend a fraction of what they are on lining up celebrities - celebrities that will endorse their competitors at the drop of a larger check - on seeing how they can build up their existing customers and empower them to spread their own word-of-mouth? They could create online communities where people talk about the brand, share their own stories and meet other like-minded people. And all this could probably done for a fraction of what Trump asked to utter a couple lines and pose for a handful of pictures.
People want to connect with each other - it's a natural human instinct. The myth of the celebrity has been almost shattered by tabloids - both print and online - and that has taken much of their endorsement credibility with it.
对话2：Behind the Gold Medal
Reporter: Congratulate you on earning all round champions!祝贺你获得全能项目的金牌！
Yang Wei: Thank you!谢谢！
Reporter: At the moment can you tell us your feeling?你能告诉我们你此时此刻的心情吗？
Yang Wei: Very excited and happy.很激动，也很高兴。
Reporter: What do you want to say best?你现在最想说些什么？
Yang Wei: Thank my coach my parents my close players and all the friends who support me fully. Thank you very much!感谢我的教练、我的父母、我亲密无间的队友们以及所有权利支持我的朋友们。谢谢你们！
Reporter: Your coach is very kind to you isn't he?你的教练对你非常好，对吗？
Yang Wei: Yes. But very stict with me. He was quite strict in every movement during the training sometimes it seemed to be a little severe.是的。但对我非常严格，他对我训练中的每一个动作要求都相当严格，有时似乎有点苛刻。
Reporter: I think it is very helpful to you.我想这对你很有帮助。
Yang Wei: Now I understand it completely. Except that my players are always correcting my unperfect movements. I'm very thankful to them.现在我完全理解。除此之外，我的队友也总给我纠正不完美的动作，我非常感激他们。
Reporter: Thank you for your time. Best wishes for you!谢谢你接受我们的采访。祝福你！
还可以改编下面的对话
对话1：That's Too Perfect
Bob: Did you watch the performance of gymnastics last night?昨天晚上的体e799bee5baa6e79fa5e98193e59b9ee7ad94335操表演你看了吗？
Jim: Of course. I like it best. He Kexin won uneven bars and her performance was too perfect!当然，我太喜欢了。何可欣赢得了高低杠金牌。她的表演太精彩了！
Bob: Last night her performance looked so relaxed and graceful.昨天晚上她的表演看上去是那样的轻松自如，优美娴熟。
Jim: She was quite an experienced gymnast! Not only the performance was perfect but also the movements were quite to the music.她是个相当有经验的体操运动员，不但表演漂亮，动作和音乐的配合也完美无比。
Bob: Right. The movement that she balanced herself on the strength with a single arm was so wonderful that all the audience stood up.说得对。它用一只手臂的力量保持整个身体平衡的那个动作做得如此出色，以致于所有的观众都站起来了。
Jim: En. It needs quite good skills and physical strength to do that.嗯。那需要相当高的技术和力量。
Bob: Yes. Her landing was also swift and sure.对，她的落地也同样轻快娴熟。
Steven: Speaking of the subject of today, what changes have you seen happening in digital learning in China?
Dr. Seymour Papert: I think there are some very very good experimental projects, for example, I mentioned that Pro.He from BNU--Beijing Normal University. They are doing some very interesting experimental project where they have, in some schools, I think, there’e79fa5e98193e78988e69d83335re about 50 schools where they have a lot of computers and they are really letting the students spend a lot of time with their computers. So I was impressed with that. I didn’t expect to see such…
Steven: dramatic changes?
Dr. Seymour Papert: They’re relatively large-scaled, 50 schools, (although) it is not 50,000 schools. It is not just one classroom, that’s study it is quite a substantial size. That is just one example. My impression is that they are all quite a few people doing very interesting research projects, in order to do with digital education.
Steven: Are you encouraging students to spend more time online by using computers, I mean, surfing.
Dr. Seymour Papert: They don’t need to be encouraged. They’re all doing that.
Steven: Yeah, they are doing that on their own, but the problem is that some of parents have the concern. If children spend much more time surfing online, they might lose their literacy, they cannot write. That might be the problem.
Dr. Seymour Papert: Well, first of all, that is not necessarily true. You can’t generalize. It is true that you could waste your time surfing. But you could also do serious work surfing. So it depends on what they are doing.
Steven: And the age of the students.
Dr. Seymour Papert: I don’t think it depends on the ages. Like the experiment I mentioned that Pro. He is doing, that these are first and second grade students. They are just learning to write, why are they learning to write? Because they find interesting things to read on net. By surfing, of course they learn to read and as they learn to read, they also learn to write. That's an example. Surfing helps them encourage writing. They write better, they learn more than the other students. It's true that you can see the opposite also.
Steven: Yeah. Because I used to practice Chinese calligraphy, but now I can hardly pick it up because I use too much computer.
Dr. Seymour Papert: Well, but if you became really interested in playing the piano you would spend time playing. That’s the same thing. You think it is because of the computer or because you are already interested in something else.
Steven: And because there is too much fun online.
Dr. Seymour Papert: Well you find fun on the line, but if you were a musician, you would find fun with musical instruments, so or if you were a poet, you would find fun writing a poet. I don’t know if the computer is more fun. It’s more fun for the people who like that. But for the people like other things, that’s (not like that).
Steven: Let’s say computer is just tool by which we can, we can do our homework, download music and things like that.
Dr. Seymour Papert: Well, of course you can just use it as a tool, but some people are interested in how it works, and want to change it, and it’s not doesn’t have to be just a tool.
Steven: So what do you use the computers for in your class?
Dr. Seymour Papert: In my class? Well, that’s an interesting question. Of course, everybody uses the computer, if you would find some articles about somebody. Some of my classes are about using the computer. So they will do other things, maybe create some new things, software, or some use of computers. Because that’s what way they are studying.
Steven: So the students use the computer after class, right?
Dr. Seymour Papert: You mean while the class’s going on? Or maybe for taking notes. Yes.